Independent labels across the world have slammed "unnecessary and
indefensible" terms laid down by YouTube regarding its new
Spotify-rivalling streaming service.
YouTube's new subscription music platform has been licensed by the three major labels – Sony, Warner and Universal – but the company is yet to reach an agreement with the members of the Worldwide Independent Network (WIN).
YouTube has apparently warned the indies that, should they refuse to
license the new platform, they risk having their music content blocked or
removed across the Google firm's existing giant video site. In addition, the
labels have been told the initial terms offered by YouTube are nonnegotiable.
WIN has raised major concerns about YouTube’s recent policy of approaching
independent labels directly with a template contract and an explicit threat
that their content will be blocked on the platform if it is not signed.
According to WIN members, the contracts currently on offer to independent
labels from YouTube are on highly unfavourable, and non-negotiable terms, and
undervalue existing rates in the marketplace from existing music streaming
partners such as Spotify, Rdio, Deezer and others.
WIN has held extensive talks with YouTube at their instigation over the
last 24 hours to try and resolve this issue but no progress has been made.
WIN’s request for YouTube to rescind the termination letters sent to its members
has not as yet been agreed to.
Alison Wenham, CEO of WIN and Chairman of AIM
(Association of Independent Music, UK) said, “Our members are small businesses
who rely on a variety of income streams to invest in new talent. They are being
told by one of the largest companies in the world to accept terms that are out
of step with the marketplace for streaming.
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